The link went on to the first image (see below) as there was limited description I used my initiative and began clicking. Clicking followed with more clicking which in turn expanded the text...to create telescopic text. An incredible developing piece of text that can be adjusted by the viewer to create their own experience e.g:
The text grows...and grows...and grows to create a script based on tea!
I love it, he has created an interesting website that wants the viewer to find out more and be in control. It is clever and amusing, slightly repetitive but constantly engaging.
To find out more visit:
http://www.joedavis.co.uk/
http://www.telescopictext.com/
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